Logo Designs
Logos I've designed that I'm proud of.
Modify Advanced Practice Esthetician
This client was a local, small esthetician business. She wanted a simple design with leaves, possibly flowers. She wanted a script font that wasn't too ornate, and was interested in earthy colors. I chose a swoopy but legible script font to give the brand an elegant feel, then paired it with a sans serif font to balance it out. I decided to go simple and added 3 leaves of varying sizes to symbolize renewal. For the color palette, I went with the earthy tones she was looking for.
River Haven Family Counseling
This client was a local marriage and family therapist. She was looking for simple fonts that flows and was looking for royal blue and gold color palette. This client was aiming a natural vibe, more specifically the flow of a river. I chose a flowing script font that mimicked the curves of a river and paired it with a thin sans serif font so the logo wouldn't feel busy. I chose to use "R" and "H" for the submark and encompassed it with a nearly closed circle to symbolize the progress of healing that comes with therapy.
Waldo's Pizza Joynt
This client wanted was a local pizzeria that wanted to modernize their logo. The original logo was inspired by the 1975 film "The Great Waldo Pepper". Their logo has always been black and white, so they were looking for some color. For the main font, I chose something bold but with a little retro flare to it, then I paired it with a stylized sans serif font to give it character. I left the character in the logo as they wanted him there. I added the propeller because Waldo Pepper in the movie flew a bi-plane. For the colors, I chose red and yellow because it reminded me of tomato sauce and cheese, while the navy blue was meant for the sky because of Waldo Pepper. For the submark, I modified the propeller to look like it was moving to give it some character, also it's nearly circle shape is reminiscent of pizza.